Downtown Lake Orion - Increase Your Sales & Profits as a Destination Business

Following a 14-step strategy, you can learn how to be a
Destination Business that attracts more customer traffic and
sales from both inside and outside your current market –
even when your location is far from perfect. No matter what
business you are in, you will learn how to:

• Avoid major marketing mistakes
• Target and attract your most profitable customers
• Make your customer love your business in the first seven
• seconds after they enter your space
• Increase customer loyalty while maintaining profit margins
• (even if competitors are using price discounting)
• Create free publicity for your business in newspapers, magazines, television and online websites

After lunch, a 60-minute “Marketing Roundtable” is open
to Lake Orion businesses only. You will breakdown your
business’ components, strengths and weaknesses and
compare them with the Destination Businesses discussed in
the morning.