New Product Packaging Workshop by The Marketing Shop
Your product has seconds to earn trust.This free, brand-first workshop is an interactive working session where product-based businesses learn together, ask real questions, and explore what works. We will look at how packaging design and product photography work together to shape perception and support buying decisions across retail, ecommerce, and social, with real examples and practical takeaways. Led by Chamber Member, Vicky Winkler of The Marketing Shop, and Carrington Crothers of Prospect Street
Oakland University student leaders selected for Keeper of the Dream Scholarship Awards
Seven student leaders have been selected to receive Oakland University’s prestigious Keeper of the Dream Scholarship Award in recognition of their efforts to break down cultural stereotypes and promote interracial understanding. They will be honored during OU’s 34th annual Keeper of the Dream Scholarship Awards Celebration, an event that honors the legacy of civil rights leader Dr. Martin Luther King Jr. To qualify for the award, students demonstrated academic excellence, campus involvement and
OU earns individual, team honors at international Model UN conference
Oakland University’s Model United Nations team turned in a stellar performance at the recent American Model United Nations International Conference, collecting numerous accolades while representing the interests of Iceland and Palestine. More than a thousand students from 67 universities competed at the event, representing countries on a range of issues, including small arms trafficking, nuclear security, sustainable stewardship of the world's oceans, the situation of women and girls in developing
OU's Elaine Carey elected to board of directors for Higher Education Resource Services
Dr. Elaine Carey, professor and dean of Oakland University’s College of Arts and Sciences has been elected to serve on the board of directors for Higher Education Resource Services (HERS). Founded in 1972, HERS is a leadership development organization dedicated to building and sustaining a dynamic network of women and gender-diverse leaders in higher education. Carey’s inclusive leadership style and commitment to the organization’s mission made her an ideal candidate to serve on the board. “Not only is
How Small Businesses Can Thrive Amid Shifting Marketing Currents
In the age of digital saturation, the deck often feels stacked against small businesses. National chains have ad budgets that could bankroll a midsize town, while algorithms seem to tilt toward those who pay to play. But the landscape isn’t just shifting—it’s fracturing. That rupture offers something that hasn’t been this accessible in years: the chance for smaller players to take ground by responding quickly, thinking creatively, and speaking in voices people actually want to hear. The edge comes not
